Introduction to this SEO tutorial for WordPress
Getting started with optimizing a WordPress website for SEO can seem intimidating at first, especially if you don't have a lot of technical knowledge.
However, it is not that complex. You can start by learning basic questions to apply to your website.
Before starting ... do you know what SEO is?
SEO is an acronym that stands for Search Engine Optimization. And they are a series of strategies used to be able to position among the first results of a search engine such as Google.
The idea is not to guess the algorithm used by Google and thus try to fool it. What is sought is to try to make the website easily accessible and can be found quickly by these search engines.
For example, if people are looking for content similar to what you write and your website is optimized then it will appear among the first results
Why is it so important to have a good SEO strategy
Imagine how complicated life would be without search engines. We would have to go around with large guides or indexes and constantly update them.
Search engines are one of the largest sources of traffic for websites.
Google and other search engines use sophisticated and constantly updated algorithms to understand and rank pages appropriately in search results. But those algorithms aren't perfect, they still need your help to understand what your content is about.
If your content is not optimized, then the search engines will not know how to rank it. If people are looking for content similar to what you write and the search engine does not have it indexed then that traffic is lost and goes directly to your competition.
Basic notions of SEO in WordPress
SEO positioning has a certain technical level but it is not totally like that. Just learning some basic tips and knowing how to apply them to optimize your site could be a huge boost to your website traffic.
Make your website visible to search engines
WordPress comes with a built-in option to hide your website from search engines. The purpose of this option is to allow you to configure and work on the website before it is ready to be viewed by the general public.
However, it can happen that the option is accidentally checked and you are preventing search engines from indexing your site. If for some reason you cannot find your website positioned, check that this option is not checked.
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