Aloron Multimedia

Improving the vision of a WordPress blog is one of the main challenges for those who want to prosper in this digital jungle.

Undoubtedly, if you share the same passion for blogging as we do, you have found yourself in the difficult task of giving wings to your blog, right?

It is also common for us to feel a feeling of heaviness when we cannot achieve the desired results.

Fortunately, there are tools that allow you to change the course of the situation and achieve new and warm results.

One of the tools that has enchanted many bloggers around the world is Yoast SEO.

You have almost certainly been interested in this tool. As this is the case, do not hesitate to stay with us and contemplate each of the topics in this text. You will be delighted to discover more information about this resource and its full range of functions

What is Yoast SEO

Yoast is a plugin that has everything you need to make your site look great for search engines.

In this way, if you want to have a site in the first positions of Google and other search channels, you cannot stop using this tool to optimize your publications.

Apart from enhancing the location of the site in search engines, Yoast SEO also serves to improve the positioning in social networks; and also, believe it or not, to improve writing for the internet.

Before addressing the topic of the plugin, in general, we must talk about SEO. Search Engine Optimization is a theme within what is known as digital marketing whose main objective is to better position websites in search engines.

Taking advantage of SEO techniques is not a simple task. Rather, it takes hours and hours, apart from a lot of knowledge, to get to the top of the search engines.

Now that you know what SEO is, you can understand why Yoast SEO exists.

This WordPress tool allows you to do a good control of the SEO rating of the published texts. Even that control is really simple to do.

For that it is necessary that you include some keywords for which you want to position a page or entry.

The incredible thing about this resource is that it tells you which parts and aspects of the text are correct and which must be improved. This allows you to have more control and expand your knowledge throughout your publications.

What is Yoast SEO for?

One of the benefits of Yoast SEO is that it allows you to design the title and description (snippet) that appear in the search engine results. Thus, it is possible to compose a cover, sections and other components of the web page so that the title looks much more attractive.

Apart from allowing you to put a more effective title and description, Yoast SEO also allows you to write a title to show specifically on Twitter and Facebook when someone shares the page on social sites. This action enables people to feel more affinity with the target audiences.

Yoast SEO can also be used with images different from those used in the post, mainly if you want to show that type of file on Twitter or Facebook.

How to install Yoast SEO

To use this plugin you need to install it. You can do it through Plugins and Add new. In the search area type "Yoast SEO" and install. After this task, you will need to activate it in the WordPress panel. Activating Yoast SEO is very easy, you only need to activate the advanced SEO panel to allow access to the advanced settings. For that you have to click on SEO, then select Panel, TAB Features and give OK to the option called "Advanced Settings Page" and then save the changes made. Now, you can see the advanced SEO options.

After installed and activated, you will see that a block containing the SEO themes and many possible functions will appear on the left side of the screen. Thus, you will have available the various configuration options.

First, you will find a Dashboard. In this part, various data will be requested so that you can connect with the Webmasters Tools that you have in Bing or Google.

In Titles you can define how the strategy will be to create page titles and make templates for tag or category pages.

Later, you can test each of the functions and certify which of them are good for your site or blog.

Yoast SEO tips can often fail

Plugins are not always good friends and this is the case with Yoast SEO. If at times you can become the user's best friend, there are times when you need to weigh your considerations. Speaking of tips, here we will offer a super important one: not all the plugin guides should be followed as they are explained.

An example of Yoast SEO's little negative exceptions is when it says to move the keyword to the beginning of the title. This tip is great, but you have to think that putting the keyword should be natural so that it does not compromise the position of the page in Google. Advice can rarely be taken and followed.

Another point that must be carefully analyzed is the reference to the choice of the keyword. Normally, the free version of Yoast SEO only allows you to analyze one word, and the ideal would be to evaluate several. By having the free version, it will also not be possible to do the SEO of the word cluster (words related to the topic). This task will have to be done the old-fashioned way.

What can we offer in conclusion? Well, we can tell you that Yoast SEO is a fantastic plugin to improve the blog position in Google, but it has its negative aspects. Without a doubt, the main thing is that it will make you include the keyword everywhere and that can overload the text. As a result, Google can penalize your site and take you further from the top of the search engine.

We hope that when you get here you are clear about what it is, how to install it and some exceptions to the effectiveness of Yoast SEO. If you want to further improve your publications and achieve higher positions in Google, download this e-book and learn how to produce excellent content for both people and search engines.