If you've just created your YouTube account and haven't uploaded videos yet, or have started adding some initial content to your channel - whatever the case may be - try to act fast to build excitement about your new project with the fan base already you have established.
or you can hire a professional YouTube SEO expert
If you already have a few loyal followers on Facebook, they are ready (and waiting) to follow you on your YouTube channel, of course, if you enter it the right way.
Let's look at the example of a company that mastered this tactic and launched its brand on Instagram.
The woman behind Glossier capitalized on her beauty brand with images from her inspiration board and of models donning anything from stickers to company-name sweatshirts.
Did the consumer know the product? No. But did they desperately want it? Well, with how well they have done since their launch on Instagram in September 2014, we can answer that with a resounding yes . Here are some of the first images from his Instagram campaign:
This undescribed image of an inspiration board was enough to make the viewer wonder and want more.
With this image, the fans of the brand are getting a sense of creativity from the development team and maybe they are wondering what the rabbit has to do with everything else ...
This image simply speaks of the "fun" of the brand. Followers of the account recognize the woman portrayed as the CEO of the company, wearing stickers all over her face. Building excitement and curiosity is a smart way to keep your followers coming back for more.
Now we know they did very well on their Instagram launch, but what about their YouTube channel? Well, the first video wasn't uploaded until a year after the brand's launch, but they've seen great success since then.
In terms of content creation, what are they doing right? The brand has become especially known and loved for its “ Get Ready With Me (known as #GRWM) ” series which are later promoted on all of its other social networks. They also have the series grouped together in a playlist on their YouTube account.
Give your followers hints on other social networks, indicating that something new is coming (your YouTube channel!).
Once you have content, create (a few) special series that they can look forward to and crave.
Use a special hashtag for the videos and organize them in YouTube playlists .
2. Get involved, get involved, get involved with your followers
One of the best ways to ensure cross-promotion from one social network to another is to engage with your followers and the companies you admire. Never underestimate the value of this step. It seems very simple, but it can be easily ignored and defined as a tedious task when there is a lot to do.
If it's directly on YouTube or one of your other social networks, make sure you're responding to people's likes and comments. And don't just say "thank you!" Try to start a conversation. Ask if there is anything they would like to see in your next video, or if they have any suggestions for improvement.
@JetBlue is a great example of a company that is not only listening, but is also actively engaging with its customers on a daily basis. If you look at the "tweets and replies" section of their Twitter account, you will find that even if someone posts a negative tweet, they do their best to respond and quickly try to resolve the problem.
The more your followers know you are paying attention to them, the more likely they are to stay connected and share your content with their friends. When they know that you are listening to them, they feel valued and respected, and they are more likely to be loyal to your company (by all means).
A great way to recognize your followers on your social networks is with a “follower index” post, for example:
Make sure to share these kinds of exciting numbers on different social media sites as a subtle cue for potential new followers to check out your YouTube page.
3. Perfect the thumbnails of your videos
YouTube thumbnails should be less than 2MB in size, and it is recommended that their resolution be 1280 x 720. Video thumbnails may be small, but they are certainly one of the most important things you can focus on to make sure. to successfully promote your videos on other social networks.
Think of your thumbnail as a business card for the page. Not only will it be displayed on your home page, it will also be visible when people search for a specific video, and when the video is shared.
Luckily, you can create a fully custom and actionable thumbnail with Canva to drive more traffic to your page. Upload the specific dimensions you want, and Canva will help you design the rest! To get started, simply click on the "use custom dimensions" tab on your home page.
When designing your thumbnails, use this checklist to ensure they are as effective as possible:
Use simple, clear text that describes what your video is about.
Incorporate your logo in one of the lower corners.
When thinking about color, use complementary colors, or make them BRIGHT!
As always, be consistent with your brand. Stick to using the same font, color scheme, and / or overall layout so your videos are easily recognized as your brand.
4. Post unique promotional content on your social networks
If you already have a large following on Instagram, for example, make sure you have a clear vision that is different from your YouTube account. While your voice should remain consistent, why would a user want to follow multiple channels if they are getting the same content from you?
Try sharing a “behind the scenes” on Instagram to get your followers excited to watch your YouTube videos too. Or if you are sharing a blog post on Facebook for a week about eating healthy, mention that you will soon be uploading a YouTube video showing some good exercises that go along with your blog's new diet plan. Same voice, different content.
While actor @AnselElgort may not be a YouTube sensation, he is revered on the big screen by teenagers. He shared this image from the hit movie The Fault In Our Stars on his Instagram account and his followers fully appreciated the cross-promotion for the film.
5. Organize great contests
People love good contests. If done on Facebook, Instagram, or YouTube, and if done effectively, it can give you a LOT of cross-promotion and a huge surge of new followers on your YouTube page.
Vans Custom Culture is a master at organizing successful contests on your social media. With over 80,000 likes on their Facebook page , they are proving that their passion for helping students harness their creativity is, on the other hand, doing great things for their company.
The premise of its annual contest is the opening of a registry, where schools in the United States sign up to be one of the first 1,500 to enter. If they manage to do so, the school receives four pairs of Vans to be designed anyway. Final product photos are uploaded to the Vans page and voted on. In the 2016 contest, the winning school received $ 50,000 for its art program.
Now if your company is not as big as Va ns , they are a great inspiration. Whatever your channel is about, it exists because you are passionate about it. Center your contest around your content, and if it is successful, why not repeat it every year? And on a small scale? Something as simple as 'subscribe' to your YouTube page to enter the contest can work wonders.
Here are some ideas that you can post on Facebook:
6. Never underestimate analytics
If your YouTube channel is relatively new or hasn't been active in a long time, your analytics will be inaccurate for a while. Try to see your Google Analytics , Facebook Analytics, or other social networks where you are most active.
Pay particular attention to determining these questions, and then do your research further:
What day (s) of the week are your followers most active?
At what time of the day do your followers participate the most?
What types of content bring the most movement?
Knowing your analytics like the back of your hand is a fundamental aspect to successfully promote your YouTube channel on social networks. You can post as many videos as you want, but posting with intention will always pay off.
7. Be consistent
While starting a YouTube channel is great, before opening an account you must commit to being consistent. Although you don't have to be completely rigid all the time (if it's a busy holiday season, or if you're offering something new and exciting and want to post regularly), your followers and potential followers will come looking for new videos at times and days that establish.
A great way to be responsible and consistent on your YouTube channel (and then cross-promote) is to create the appropriate hashtags related to the day of the week and the topic of the video. Maybe it's "# tacotuesday " if you're making food videos, or "# fashionfriday " if you're covering fashion and lifestyle trends.
Another way to stay consistent is by brand messaging across all your channels. So if you are promoting your new YouTube video on your Twitter account, you may always use the same Canva template to advertise it, just changing the background colors and the video title.
8. Trust collaboration
When you think of strategies to promote your YouTube channel on all your social networks, getting involved with another company, especially from the same field, is likely the last thing on your mind. But there is a popular saying that says, "More flies are caught with a drop of honey than with a barrel of vinegar."
Try to reach more people on social media in a space similar to yours to discuss the possibility of collaboration on your YouTube channels. This doesn't have to take a lot of time or money. Create an email template that you can send to the companies you want to work with (of course, slightly editing them to make them more personal), and hit 'send'!
Collaborations of this type are mutually beneficial and highly profitable. While you're sharing content with your audience, you'll also double your exposure by sharing it on your contributor's channel, so make it count!
9. Be unconventional!
Lastly, be unconventional. No matter what field you are in, there is likely an industry standard video on YouTube. Do the opposite! You don't want to mix with your competition and you definitely don't want to be boring.
Think of the YouTube videos that you have seen go viral on social media. BuzzFeed Food is a wonderful example. If you're on Facebook and you haven't seen one of their home cooking videos, you're missing it. These YouTube videos are shared on their Facebook pages (and other social networks) and regularly go viral. Among all his videos, the one with the highest audience is “ Cake Eggs ”.
With over six million views on YouTube and 11 million views on Facebook (and counting!), It's all that distinguishes a great, shareable food video from one that doesn't do so well.
It's unique, it's not that long, and it's easy to read and follow directions. It is aimed at different types of viewers: People who thought it was weird / funny and would make a friend laugh; people who really wanted to try it, make the recipe and share it with a friend; and probably people who like cake and know other people who like it too.
The title and description for your videos is also very important. Think about these things when considering how to name your next YouTube video to optimize and share on social media:
Be concise, but unique (and fun, if appropriate).
Use keywords that reflect your brand.
Incorporate a popular hashtag or one that you have used successfully on another platform.
Here's another trick: Connect your Facebook and Twitter accounts with YouTube so that all your videos are automatically published and promoted on your social networks. To do that, go to YouTube settings and select Connected Accounts. Click on the accounts you want to link, enter your access data and authorize YouTube to automatically publish your videos.
It's on you
And there you have it! It's easy, right? Okay, maybe it's not that easy , but just take one step at a time. Social media is always changing, so you also have to adapt. It's okay if your first contest attempt fails, or if you forget to quickly respond to some comments on a video.
Remain passionate, constantly posting, and cross-promoting, as if you are the best promoter ever! You will gain traction on your YouTube channel and your followers, on all your social networks, will grow along with you.
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