The question "how to blog?" or "how to write a blog?" it has several possible answers depending on how you look at it.
Someone who decides to create a blog wants to share something with an audience. We are talking about content in general, whatever the format (text, audios, videos, photos, etc.).
On the one hand we have the content, and the purpose of a good blogger should always be to share something of value, something relevant, something important. Something personal too.
In short, something that deserves to be read.
On the other hand, in essence, the very word audience implies that the blogger is in a kind of continuous process of searching and capturing readers.
There is in every blogger this schizophrenia, this permanent struggle between writing for the reader or writing for Google, writing about vital topics or surfing on popular topics.
So get ready because you will have to find your own balance point to write important things that come to the eyes of many readers.
Nobody likes to write the best contents of the Hispanic blogosphere so that nobody reads them, right?
Before you start: the differences between writing a personal blog and a professional blog
If I could divide blogging into 2 classes, it would surely be between professional blog and personal blog. The former are those in which the author seeks to achieve an economic return, while the latter are a kind of journal 2.0 of the author that only seeks to express his opinion.
Depending on the type of blog, you will have to write in different ways:
How to write a personal blog? You probably have total freedom here to write however you want. You do not have to please anyone but yourself, since the blog is a hobby for you. Enjoy, write and transfer all your ideas from your mind to the blog without thinking much about the economic benefit (which is surely 0).
How to write in a professional blog? Here things change. You will need to think a lot about who you write for, how you write, how to position yourself in Google and the ideal path from your posts to your services or products. Everything is measured and you must take care of each word to be able to impact your target audience in the right way.
If you want to write a personal blog, probably these writing techniques that I am going to comment on will not help you too much. Write without thinking and enjoy the process.
However, if you want to write a professional blog, I am going to tell you the secrets that have led me to earn more than € 40,000 per month, get almost 60,000 subscribers and more than 150,000 visits during the last 6 years.
As you can see, you can make money with a blog, a lot.
What to write in a blog and for whom?
Writing on a blog is a great way to be a digital entrepreneur. Take these factors into account.
# 1 YOU WRITE FOR A PERSON
First is the reader of your blog, the first recipient of the entry you are going to write. With which, if you don't know anything about him, it will be difficult for you to prepare content that arouses his interest.
It is not only about knowing if your reader is a man or a woman, where they live, how old they are, their interests and profession, but above all what are their current concerns, their needs and how you could help them solve problems that really affect them in your day to day.
Hence the importance of the decision to position yourself in a niche. If you can capture a picture of your reader and fully understand their needs, it will be much easier for you to try to help alleviate these problems. Think of a friend, develop an environment conducive to intimate conversations.
# 2 YOU WRITE TO BE READ
The other side of the coin is that you want to be read, so the topic of your posts is important, or more extensively, the general editorial line of your blog.
You must achieve the miracle of not boring, arouse interest, maintain attention once potential readers arrive on your blog for the first time. Your average visit duration and the number of page views / visit tells you something about how well or badly you are doing.
But there is a previous step. You have to get visibility and attract traffic to your blog. There are thousands of ways to achieve this, some smarter than others, because they automatically generate continuous streams of visits. You got it right, Google. I'm talking about techniques to position yourself better in search engines (SEO). But I'm also talking about social networks and the rate of writing headlines that capture attention and facilitate the viralization of your content.
You will have to learn to live with your mind set on both worlds.
# 3 WRITING CONSUMES TIME AND YOUR TIME IS LIMITED
There is another parameter that you should take into account is the time that these writing and publishing tasks consume in WordPress. You should always associate it with a tangible benefit.
Everything you do is something else you cannot do. You are sure that you make the right decisions when optimizing the production and publication process of your posts.
Have you thought, for example, of hiring an external collaborator to reduce the time you spend on these tasks on your blog? Wouldn't you go faster by recording and paying for an mp3 to text transcription?
Do you want 72 ideas to write your next posts?
Creating an editorial calendar and deciding which article to write is often time consuming. In fact, there are times when it takes longer to create an overall content strategy than to create the content itself.
That is why I have created a guide with which you will find 72 ideas for writing articles. 72 possible posts that will fit into your blog and help you define an editorial line in a matter of hours.
Leave your email and download it now, it's free!
In addition to the guide, you will enter a 7-day challenge in which we will try to get 100 visits a day for your blog. And we will make it, I promise you.
Guidelines for blogging the right way
Think about your ideal client first: there's no use writing if you don't know who you're writing for. You need to make the reader feel that you are writing for him, that you think about him and that everything you write is destined to solve his life. And that is only achieved by defining the ideal reader.
Give the title the importance it deserves: the best writing techniques will be useless if you do not know how to present your content in the correct way. Think well your title and follow the tutorial to create titles that hook to get it.
Model your articles: on the Internet it is not enough to start writing without stopping and hitting the publish button. To write a professional blog you need to space the paragraphs, add images, use the Heading tags (H2, H3,…) and many other things. I recommend this post to learn how to make a post from scratch.
Think SEO: a large part of your online visits will come from Google, but if you don't think about it when writing, you will never get organic visits. Follow Dean Romero's tutorial for writing ranking posts to learn how to write for Google.
Link internally and externally: so that your readers do not leave your blog as soon as they have read your post, it is recommended that you include links to other articles on your blog. And a great technique to get visits is to link to posts from other bloggers, who will come to see who has linked them and will share the post on Twitter, Facebook, etc.
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