Creative writing is a literary technique that is being adopted by web writers to improve the quality of their content and communicate a message in a more human way. Learn to incorporate it into your texts with this article!
In a world saturated with content, getting users to read a blog post from start to finish seems like an impossible task at first glance. Even if it shows correct information, a text is only successful if it manages to connect with the reader and resolve their concern.
Given this challenge, web writers are using creative writing to produce more compelling copy for their users.
Do you know what is it about? In this article we tell you what creative writing is, what its benefits are, and how you can use this technique to attract more readers to your blog.
Stay with us!
What is creative writing?
By definition, creative writing is a practice used primarily by writers in the literary world to create epic stories outside the traditional frameworks of journalistic, professional, academic or technical writing.
For this reason, the texts they produce are full of creativity, expressiveness and imagination.
Creative writing has certain elements that keep the reader's attention and curiosity throughout the text, such as:
real or fictional narratives with characters constructed so that the reader feels identified;
ideas expressed with an aesthetic language;
originality in the creation of both informative and entertaining stories;
use of storytelling to awaken emotions.
Due to its ability to present complex ideas in an entertaining way, many companies and copywriters are applying this literary technique in Content Marketing.
4 examples of creative writing
Here are the most useful examples of creative writing for Content Marketing.
1. Script
Text that exposes the content and history of an audiovisual material. It is useful if you plan to include videos in your content strategy.
2. Story
Short narration starring few characters, with a simple plot, which seeks to awaken an emotional reaction in the reader. Ideal for explaining methods or processes in a playful way.
3. Story
Structured narration that represents a succession of events through language with a uniform reading. Convenient to include examples in writing.
4. Essay
Text that explores, analyzes, interprets or evaluates a topic, ideal to convince the reader. It synthesizes a topic and aims to explore or argue about it.
What techniques to follow in creative writing?
If at this point you have already convinced yourself to use creative writing in your texts, now you must be wondering how to do it? We have put together 7 tips that will make the writing process easier.
1. Plan a writing routine
Relying on inspiration to write is one of the most common copywriters mistakes. Creativity is a habit that requires concentration, which is only possible through a routine of work.
Set a dedicated writing window away from any distractions. Get into a comfortable place, put on inspiring music, and begin to hone the ideas you've been working on.
2. Write daily
Like any other technique, creative writing takes practice to improve. Although not everything you write should deserve a Nobel Prize in Literature, getting used to writing every day will give you discipline and perspective.
Stephen King, one of the most prolific authors of this era, commented in an interview that he writes 6 pages a day. I don't mean to follow their rhythm, but their discipline.
3. Read a lot about different topics
Continuing with Stephen King, the fact that he is an avid reader is known. Rather than studying the narrative structures used by other authors, reading books, blogs or magazines will allow you to learn about other stories, have more background and acquire new perspectives.
4. Write down all the ideas that come to your head
Even though you can't depend on inspiration to write, when it comes it's always welcome, right?
Therefore, it is a good idea to always have a notebook and a pencil on hand - or at least your cell phone's notepad - to write down those fresh ideas that you can implement in future texts.
5. Structure your ideas before writing
Organize the events on a timeline, define which points you will explore first and how they are triggered, which will help you explain the main topic.
Only when you are clear about what you want to communicate and what the objective of the text is, you can decide how you will write it.
6. Use literary figures
Figures such as metaphor, irony or paradox, to name a few, are available for you to include in your writing to embellish the narrative, as long as they are relevant and facilitate reading.
Of course, nothing to exaggerate with adjectives or words used only in old Spanish!
7. Create bonds with the reader through your characters and their stories
Narration is an essential element in creative writing. Establish a context to include a story within an article and create your characters based on the needs of your readers to generate empathy.
What are the benefits of creative writing for Content Marketing?
Implementing creative writing in a content strategy helps you deliver a message more assertively.
For example, using the dialogue between two characters, you can present opposite examples or ideas. With metaphors you make your text more understandable and entertaining. And with the development of characters empathize with the readers.
In summary, the advantages of using creative writing in Content Marketing strategies are:
attract and retain readers by creating interesting and quality content;
present complex information in a pleasant way;
increase the length of stay by encouraging reading through stories;
improve communication of the message;
promote attention, memory, understanding and concentration;
hook readers to a copywriter or brand's writing style;
increase the chances of conversion by delivering value.
conclusion
Creative writing is an increasingly popular technique among web writers for its success in connecting with readers, increasing their time spent on pages, and therefore increasing the chances of conversion.
However, it is not the only technique you can use. Learn how you can improve your articles by downloading our Free Guide to Creating the Perfect Text It will surely be useful to you!
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