WHAT IS DIGITAL ADVERTISING

 Digital advertising encompasses all those communication and promotion techniques for a brand or company using digital platforms and tools on the Internet. As we have emphasized on several occasions, one of the benefits of the Internet is that it puts at our disposal a myriad of platforms, channels and above all resources, which when combined with each other result in online advertising.

digital-advertising

Have you ever, while you were 'browsing' the web, have you 'come across' an image that contained advertising content? This image, which is called a banner, is one of the most used ads in display advertising, which we will not worry about later. Another example with which you will surely feel very identified is when, before being able to view a video on YouTube, you have felt ‘forced’ to preview another video for a few seconds that you did not really plan to see. Yes, we are facing another clear example of digital advertising, TrueView ads (ads inserted in YouTube videos).

TYPES OF DIGITAL ADVERTISING

The Internet offers various platforms that we can use when 'launching' our advertising campaigns on the Internet: search engines, web pages, digital media, social networks or video channels are just some of them. The success of any advertising campaign is based mainly on knowing how to identify the ideal formats in relation to the objectives set. From The Social Media Family, an online marketing agency, we recommend, whenever possible, opt for those formats that are less invasive for consumers. In this way, we will prevent users from having a negative view of our brand, as well as the 'famous' digital advertising blockers preventing us from reaching our goal.

Although there is a wide variety of types of advertising on the Internet, below we detail the most used.

BRANDED CONTENT

Type of advertising based on relevant content, which should arouse the interest of the user. One of the great attractions of Branded Content is its little advertising 'appearance', which makes it a non-intrusive strategy since the content is intended to interact with consumers through an experience, which will serve to enhance the customer relationship -company (and since we are building loyalty). Do you want to know the latest trends in Branded Content?

branded-content

SEM

It is a type of digital advertising based on inserting text ads in search engines, such as the "search engine par excellence" Google. SEM ads being based on keywords help improve our positioning. When a user performs a search through Google (inserting keywords), if our keywords selected for our ad coincide with those inserted by the user ... tach! Our ad will appear before the eyes of the Internet user.